Napa wineries embrace social media

By Tracy Byrnes

Wine with Me

Published May 09, 2013

FoxNews.com

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The web has done amazing things for the wine world and has enormously helped to educate novices like me. But one Napa winery has taken social media a step further.

St. Supéry Estate Vineyards & Winery saw an untapped opportunity. Four years again, it was one of the first wineries to hire a social media director, according to CEO Emma Swain. And they have been making online strides every since.

Social media has allowed St. Supéry to connect with its trade partners, guests, and wine club members instantly.  “It encourages interaction between the winery and our community so we can share the latest news, upcoming events both at the winery and across the U.S., and also allows us to learn from our guests about what they enjoyed during their visit to the winery and what wines they’re drinking at home,” says Swain.

They developed #Cabernet Day back in September 2010.  And on that day, anyone on Twitter was encouraged to drink a great cab and share their thoughts.

And this May 17 is #SauvBlanc Day, which they will be hosting for the fourth year consecutive year. So get out your Sauvignon Blanc and get ready to tweet!

They recently rolled out a new series of Interactive Wine Classes.  To participate, wine lovers purchase a group of wines and a kit that includes all the materials they need to conduct a tasting with their friends and family…At Home!  So cool!

I had the pleasure of participating back in one back in March and literally did it at my kitchen counter.  Their winemaker, Michael Scholz, was live via the web explaining the wines, taking questions off Twitter. 

“We like to think of it as a way for our wine club members and customers across the country to bring the Napa Valley home and enjoy a virtual vacation,” says Swain. And that is exactly how I felt.

And I can’t wait to do it again.

Cent’ Anni.

Tracy Byrnes

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Immigration bill would increase Social Security trust fund

A bipartisan immigration bill pending in the Senate would strengthen the Social Security trust fund by adding millions of workers to tax rolls, and provide a boost to the overall economy, according to an analysis Wednesday by the Social Security Administration.

The finding came in a letter to Sen. Marco Rubio, R-Fla., who requested the analysis, from Stephen C. Gross, chief actuary for the agency.

It could provide a boost for the immigration bill, which has been attacked by some conservatives as overly costly, as the Senate Judiciary Committee prepares to take up the legislation for amendments and votes beginning Thursday. Meanwhile, a separate dispute loomed as religious leaders warned that adding a gay rights provision to the immigration legislation could cost their support.

Gross' analysis said the immigration bill would boost Social Security's coffers by more than $240 over the coming decade and add $64 billion in new tax revenues to Medicare. It also would increase the size of the economy by a full percentage point by 2017, and increase employment.

Gross wrote that the overall effect of the bill on the long-range trust fund balance "will be positive."

Social Security has long-term financial problems because, as more people retire and live longer, there will be relatively fewer workers paying into the system. In 1960, there were 4.9 workers paying Social Security taxes for each person getting benefits. Today, there are about 2.8 workers for each beneficiary, a ratio that will drop to 1.9 workers by 2035 under current law, according to projections by the Congressional Budget Office.

The actuary's letter suggests the immigration bill would slow this trend. Under the bill, there would be nearly 6.6 million more workers paying Social Security taxes in 2024, the actuary projects. That same year, there would be an additional 683,000 people getting benefits. That's nearly 10 additional taxpayers for each new beneficiary.

The Social Security analysis is the first government analysis to quantify economic impacts from the far-reaching bill authored by Rubio and seven other senators, both Democratic and Republican.  The legislation came under attack earlier this week in a disputed report from the conservative Heritage Foundation, which claimed the bill would cost $6.3 trillion over 50 years as newly legalized immigrants consume government benefits without paying an equal amount in taxes.

The Social Security analysis doesn't attempt to determine the overall cost of the bill. That figure will be provided by the Congressional Budget Office, which has not yet released its projections.

But the analysis does measures some impacts of the bill, which aims to secure the border, create new avenues for workers to come legally to the U.S., ensure employers don't hire workers here without legal status, and give a path to citizenship to the millions already here illegally.

The analysis finds that of about 11.5 million immigrants here illegally who would be eligible under the bill, around 8 million would apply for and be granted legal status. Many would immediately become taxpayers, but the bill prevents them from receiving government benefits for over a decade.

In the longer term most of these new taxpayers would eventually receive benefits, but the actuary said he still expects the bill to improve the long-term health of Social Security.

The analysis also said that provisions in the bill would reduce by about a half-million per year the future number of people entering the country illegally.

On the gay rights issue, religious leaders issued a warning Wednesday about the impact on the immigration bill if Senate Judiciary Committee Chairman Patrick Leahy, D-Vt., moves forward with an amendment to allow gay Americans to sponsor their foreign partners for U.S. residence like straight married Americans can.

"We're extremely hopeful that this bill will remain an immigration bill and not get tangled up with the issue of gay rights," Richard Land, a leader of the Southern Baptist Convention, told reporters on a conference call. "But if it did, if it did, the Southern Baptist Convention would not be able to support the bill."

Other religious leaders on the call echoed Land's warnings. Leith Anderson, president of the National Association of Evangelicals, labeled the gay rights provision "a divisive distraction that must not derail immigration reform."

Rubio and the three other Republican authors of the immigration bill have said that such a provision could cost their support and kill the bill.
  "If that issue is injected into this bill, this bill will fail. It will not have the support. It will not have my support," Rubio said last week in an interview with conservative radio host Hugh Hewitt.

If Leahy were to offer a gay marriage amendment, attention would turn to Sens. Chuck Schumer, D-N.Y., and Dick Durbin, D-Ill., to see whether they would support it. Schumer and Durbin are among Democratic authors of the bill and both sit on Leahy's committee. Both have expressed support for Leahy's goals on the gay marriage issue without saying how they would vote on his amendment.

Gay rights groups are lobbying aggressively for the gay marriage language to be included and they dispute suggestions that it would jeopardize the bill.

"It's not something that should be considered a poison pill or a hot potato," said Gregory T. Angelo, who runs the gay GOP group Log Cabin Republicans.

"There are 11 states and the District of Columbia that recognize relationships between committed same-sex couples," Angelo said in an interview. "These are individuals who are here legally, who are in marriages and who are denied the rights of their straight counterparts."

President Barack Obama included a provision recognizing gay partnerships in his own immigration bill, but he has made it clear in recent comments that the Senate measure meets his criteria for an immigration overhaul, even without the provision.

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Extravagance, social consciousness and innovation: strange bedfellows at Milan Furniture Show

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  Suspension lamp called 'Flying Flames' designed by german designer Ingo Mauer is displayed at Milan's Design Fair, in Milan, Italy, Friday, April 12, 2013. The Milan furniture and design week fair is a six-day event which ends next Sunday. (AP Photo/Luca Bruno)The Associated Press

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  A table lamp made from an old iron is displayed at the 'Unico' showroom during the Milan's Design Fair, in Milan, Italy, Thursday, April 11, 2013. The Milan furniture and design week fair, showcasing the latest in furniture and design from countries around the world, will continue until Sunday. (AP Photo/Luca Bruno)The Associated Press

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  A man touches a lamp called "Light Sister" on display at the Milan Design Fair, in Milan, Italy, Thursday, April 11, 2013. The Milan furniture and design week fair, showcasing the latest in furniture and design from countries around the world, will continue until Sunday. (AP Photo/Antonio Calanni)The Associated Press

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  A woman touches a furniture creation called "Matrioshka" on display at the Milan Design Fair, in Milan, Italy, Thursday, April 11, 2013. The Milan furniture and design week fair, showcasing the latest in furniture and design from countries around the world, will continue until Sunday. (AP Photo/Antonio Calanni)The Associated Press

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  This rattan and crystal made lamp designed by Brazilian designers Fernando and Humberto Campana for Baccarat is displayed at Milan's Design Fair, in Milan, Italy, Thursday, April 11, 2013. The Milan furniture and design week fair, showcasing the latest in furniture and design from countries around the world, will continue until Sunday. (AP Photo/Luca Bruno)The Associated Press

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MILAN –  Bathrooms that beg indulgence. Tiles that reduce pollution. Lighting that mimics a rainbow.

Extravagance, social consciousness and innovation are strange, but alluring, bedfellows at the Milan Furniture Show and the myriad side events dedicated to design that wrap up Sunday, ending a weeklong celebration of domestic bliss in its many forms.

The burgeoning event was originally conceived to promote Italian furniture making, which is withstanding the recession better than many industries, and now encompasses also design, fashion and architecture.

And as all these disciplines converge, so does utility. More and more, pieces can be shifted from room to room, and from home to office.

Global sales of luxury furnishings last year rose 3 percent to 18.5 billion euros ($24 billion), according to a study by Bain&Company for the Altagamma association of luxury designers. That's behind the 10 percent growth of the luxury industry as a whole, largely because emerging markets like China still haven't gotten around to redecorating their interiors, which Bain says gives great growth potential to the sector.

The sprawling event gives ample space for everyone from established designers like Phillipe Starck and Ingo Maeur to unknown newcomers to showcase their new creations.

LIGHTING

Inside a darkened room, tiny LED lights create halos that seem to bend when a hand reaches through. The effect is one of a rainbow, this one manmade with by the Tokyo/Milan design studio IXI with technology by Toshiba. Here, crystals mimic water droplets and the LED lights the sun. The one-off installation created for design week is called "Soffio," Italian for breath.

Lighting fixtures remain a central theme during design week, from the elegant to the fanciful.

The prestigious French crystal maker Baccarat engaged some of the industry's luminaries to interpret lamps, chandeliers and lighting fixtures for this year's furniture show.

Brazilian brothers Fernando and Humberto Campana incorporated rattan, bamboo and silk in a series of exotic lamps. For their Fusion collection, the encased a greenish blue crystal bulb within bell-shaped rattan shade that suggests the Maghreb. And a clear crystal bulb nests within bamboo cocoon in a table lamp that evokes Asia. Phillipe Starck designed a series of elaborate 24-light chandeliers, one featuring three glass deer heads in full antlers, while Arik Levy created a modernist 4-level frozen pattern chandelier.

Munich-based Ingo Mauer had a wholly modern interpretation on the chandelier. His "Flying Flames" evoke floating candles fashioned from red or black circuit boards with an electronic flame rendered in LEDs, each suspended from the ceiling. The 32-light creation was shown spectacularly in front of a reproduction of Leonardo's Da Vinci's "Last Supper."

BATH

No more is the bathroom strictly utilitarian. Increasingly, it is a sanctuary for indulgence, more spa than pit stop on the way to the office or out for the evening.

Design firms are taking note of trend, and have begun to enter one of the fastest-growing luxury furniture sectors, worth 2.8 billion euros globally last year.

Kartell, the Italian design leader, launched its first-ever collection intended for the bathroom, teaming up with the Swiss fixture maker Laufen and designers Ludovica and Roberto Palomba.

"I noticed more than two years ago that the bathroom is becoming more and more important," said Kartell president Claudio Luti. "Now, people want to find the comfort there that you have in the rest of the house. It becomes total living."

The Palomba design team used Laufen's latest technology, a ceramic called SaphirKeramik that is 30 percent lighter and easier to shape, to create graceful bathtubs and washbasins and sanitary fixtures.

The tub and sinks are freestanding and floor-mounted for a clean and spare look. Overflow drains can be hidden, and Kartell has designed colorful disks that fit over external faucets to incorporate utility.

The fixtures are paired with transparent cabinets, shelves, stools and towel racks in Kartell's signature transparent plastic — also in warm colors like orange and blue — that allow many configurations to customize the space.

SUSTAINABLE LIVING

Design is getting more ecological. Consider that it may not be the family car that is contributing the most to pollution. Buildings are responsible for 40 percent of energy consumption and one-quarter of carbon gas emissions, exceeding industry and transport sectors when it comes to pollution.

Architect Mario Cucinella has been pushing the agenda of sustainable buildings and this year presented a conceptual project with tile-maker Marazzi aimed at focusing attention on the importance of clean air. Titled "Pure Air," the 6-square-meter (7-sq. yard) cube installed at Milan's state university was filled with purified air and covered with hexagonal black stoneware tiles produced with an energy efficient process. Inside, both air and noise pollution are filtered out.

Cucinella said he wants to promote the idea that new architectural materials — like tiles that absorb humidity — can help tackle the growing problem of pollution.

"For me the idea is to say, 'Come to breath pure air,' " Cucinella said. "I am not interested in making an extravagant building to show off my architectural ego."

For those not looking to build or embark on major remodel, the design week offered other stylish, sustainable solutions.

Bologna-based designer Alessandro Israelachvili set up a temporary store filled with furnishings made from recycled objects: lamps shaped from a 1970s desk telephone, an old-fashioned electric iron and even a washing machine centrifuge.

NEWCOMERS

A group of young designers from Serbia presented creations based on their interpretation of a "memory box," an exercise meant to reflect on Serbia's drive for EU membership while confronting its role in the 1990s Balkan wars. The theme was the basis for a national contest promoted by Serbia's investment and export agency to promote young Serbian designers abroad. Each of the winning creations was inspired by necessity and had a spare simplicity in both the design and execution. Most were made from wood, a resource plentiful in Serbia.

Sasha Mitrovic created "Matrioshka," a system of seven nesting wooden storage units that recall the Russian doll of the same name. From a container measuring 110X86X63 centimeters (43X34X25 inches), which can easily fit in even a compact car, emerge smaller cabinets, drawer and shelf units with painted facades that stack together to create a wall unit.

Mitrovic said he was inspired by the ingenuity of the matryoshka dolls. "You open the door, and don't know what to expect," he said.

Stevan Durovic, 25, showed off a switch-less lamp shaped, a large sphere that turns on and off when rotated. The light has a full-moon effect, accentuated by a spare dark base that recedes into the darkness. And Ana Babic, 26, was inspired by the Ferris wheel to create a whimsical, rotating storage unit consisting of five tool boxes.

DESIGNERS

Versace Home collaborated with the Haas brothers from Los Angeles to create black leather furnishings with golden accents that ooze the Versace DNA, evident in the names: The Stud Club and The Bondage Bench.

An armchair is covered with studs, reflecting Donatella Versace's rock 'n roll spirit, while a bench is wrapped in belts, which the collection notes say "plays with the sexuality of fashion and design." The legs of the pieces are clad in honeycomb-shaped brass for a flashy look even in a darkened room.

For the show, Roberto Cavalli created a melange of tableware incorporating his animal prints, while Bottega Veneta commissioned American artist Nancy Lorenz to create 25 unique boxes inspired by the cosmos. The pieces are covered in the high-quality Bottega Veneta leather, and Lorenz used materials such as gold, silver leaf and mother of pearl to create abstract images that recall outer space.

CROSSOVER DESIGN

The lines between design, fashion and architecture continue to blur.

Dutch architect Rem Koolhaas shifted scale to create 11 pieces of furniture for the U.S. industrial design house Knoll. The "Tools for Life" pieces, meant for home or office, include a dynamic counter — a stack of three horizontal beams that can be transformed from a screen-like unit to cantilevered shelves and benches that invite people to sit, climb and lean in. The end result is a social/intellectual romper room.

Italian eyewear maker Safilo engaged architect Michele De Lucchi, who created a natural pinewood structure fitted with plaster casts of ancient figures wearing eyeglasses. Safilo CEO Roberto Vedovotto said the company's participation in the design fair is meant "to underline we are fully part of the world of design."

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Obama's move to change Social Security inflation rate riles supporters on left

President Obama seemed to be coaxing Republicans back to the negotiating table by offering to change the inflation adjustment in Social Security and other government programs -- but his offer also has had the unwanted side effect of riling many of his supporters on the left.

The group Campaign for America's Future said it collected two million signatures from people opposed to such changes to entitlement programs and delivered the petition to the White House on Tuesday.

Roger Hickey, the group's co-director, calls Obama's move "really bad policy and bad politically for the Democratic Party. So we are sending a message that Democrats had better not vote for this," he told Fox News.

What the president proposed is to shift the inflation adjustment for federal programs from a broad measure of the Consumer Price Index to a more narrow one called the "chained CPI," which Hickey dismisses.

"This is a camouflage operation designed to easily -- they think it's going to be easy -- to cut government expenditures across the board and they hope people won't notice," Hickey said.

Supporters of such a change, however, say the chained CPI is based on a simple premise, that people change their purchases depending on prices.

"When the cost of one good goes up by a lot, we shift into another good," said Maya MacGuineas of the Committee for a Responsible Federal Budget. "If apples become more expensive, we'll buy a couple more bananas. So the chained CPI is a more accurate measure of inflation."

The change would only reduce future increases in benefits by .25 percent a year, according to the non partisan Congressional Budget Office. But over 10 years, it would lower the deficit by $339 billion.

That's because the change in the CPI wouldn't just be for Social Security, but for all federal programs adjusted for inflation, including federal pensions and tax brackets.

"This is a government-wide chain CPI," Doug Holtz Eakin, a former director of the Congressional Budget Office, said. "And as a result, that is how you get the tax increases, that's how you get the Social Security impacts, but you also get the other pension impacts."

A chained CPI would increase taxes by pushing people into higher tax brackets sooner than the current measure of inflation would.

The Obama administration says the money it saves in Social Security will be kept within the program, to help sustain it when it starts to run short of money in the early 2030s.

But liberal groups question the necessity.

"It's almost like taking a whack out of Social Security as a way of symbolizing our ability to do something," Hickey said.

And in the eyes of deficit hawks, entitlement reform still would have a long way to go.

"This is $340 billion over 10 years," Holtz Eakin said of the money raised by the switch to the chained CPI. "We'll spend $10 trillion on Social Security, $8 trillion on Medicare, $6 trillion on Medicaid. So we are not in the ballpark of the kinds of changes we need to really fix these programs."

With with social security, "the trustees tell us every year the program is unsustainable," MacGuineas said. "You need to make changes now so that we can phase them in gradually."

And less painfully, because small changes made now can make a big difference two or three decades from now.

The CPI shift would save $127 billion in Social Security. By law, the program can only pay out what it takes in. And in 2033, it will have to reduce benefits an estimated 25 percent across the board -- a potentially crushing blow for the poor.

The system's actuaries say even the change in the CPI will move that date back by only two years.

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HTC First demoed: A snappy and social phone

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HTC and Facebook have teamed up to unveiled the first phone to come preloaded with Facebook's new Android launcher called Home. Appropriately named the First, the phone highlights Facebook's social-centric Android experience.

The device retails for $99 with a new two year contract and comes in four colors; red, white, light blue, and black. It has a 5-inch super LCD3 screen with Gorilla Glass, a dual-core Qualcomm 8930AA 1.4-GHz processor, 16 GB internal storage, 1GB RAM, a 5MP rear camera, and a 1.6MP front-facing camera. The First has a smooth, matte back, and rounded corners reminiscent of the first iPhones. The design is clean, simple, and, frankly, a bit boring.

At a lunch event, Facebook employees showed off the HTC First and Facebook Home, the social network’s home screen launcher. During the demo, the phone was snappy and responsive swiping through photos or apps, thanks to the dual-core Snapdragon processor. The screen was clear and crisp, and colors looked natural.

A Facebook representative walked us through the experience of waking the phone and using Cover Feed. After tapping the wake button, she showed the notifications that appear on the first screen. With a simple swipe, she was able to hide one or all of the pop up notices. When she tapped on a notification, the corresponding app launched.

We also saw how easy it is to use Cover Feed which includes photos, status updates, and links that your friends share to their Facebook feed. The Facebook employee swiped right to show each Cover Feed update, and showed that if you tap on a photo it will zoom out to show the entire image. Every Cover Feed page is dedicated to one update and shows either a full screen version of the photo shared, or your friend’s cover photo if they share a link or status.

Finally, the demo showed that after swiping through every Cover Feed update, an app shortcut screen pops up where you can add most-used apps for quick access. Swiping past the shortcut screen brings up the full app drawer, which looks just like stock Android.

The most striking feature of Facebook Home, as seen in the demo, is that the launcher fills your screen with Facebook content. Even the Android notifications screen is hidden away, accessible by a quick swipe down from any screen. Though it hardly looks anything like typical Android, Facebook Home's design is clean and easy to navigate.

For a reasonable price of $99 with a new contract, the HTC First looks like it will be an attractive choice for those who really, really want to keep on top of their Facebook activity. Android power users probably won't gravitate towards such a social experience, however, because Facebook really does dominate the phone.

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Pew's social media study pushes all the wrong buttons

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  HOLD FOR RELEASE UNTIL 12:01 A.M. EDT. THIS STORY MAY NOT BE PUBLISHED, BROADCAST OR POSTED ONLINE BEFORE 12:01 A.M. EDT - Donald Conkey, 15, checks his smartphone while doing homework in his bedroom on Monday, March 11, 2013, in Wilmette, Ill. A new report from the Pew Internet & American Life Project says more teens are using smartphones as a main means of accessing the Internet -- moreso than adults. (AP Photo/Martha Irvine)

Most Americans like to poke fun of just how tech savvy Asian-Americans are. The stereotypical assumption is often accurate when it comes to finding the coolest social app or digital designer. 

Experienced business travelers know that if you want to find the latest generation gadget, go to Seoul or Hong Kong or Tokyo. This fact, however, seems to be lost on the well-respected Pew Research Center.  How else can you explain their latest work, “The State of Social Media Users,” which remarkably excludes Asian-Americans from the study?

The February 2013 report of social media users has either forgot about Asian-Americans, lumped them in with their white counterparts or refused to score them. Why would Pew publish a comparison of social media users that doesn’t track Asian-Americans?  Perhaps it might be that Asians’ social media habits score so high against other races that it might not be an interesting or alarming comparison.

Why wouldn’t Pew want to compare Asians to the other minority groups?

Demographic research shows the rapid growth of Asian-Americans – an increase of 46 percent between the 2000 and 2010 Census. And even though Asian-Americans comprise a smaller part of the population than other groups, their growth rate is four times that of the general population. So why wouldn’t Pew want to compare Asians to the other minority groups?

It’s not the first time policy makers, the mainstream media, advertisers, think tanks or influential research groups have forgotten about Asian-Americans.  Sadly, it probably won’t be the last.

The studies that ignore the rise of Asian-Americans and the Asian impact on American culture not only deprive Asians a seat at the table, but it denies our society as a whole valuable information.  Dismissing Asian-Americans when it comes to social media is a particularly bad idea.  According to the most recent Nielsen Social Media Report, Asian-Americans are the most likely group to have visited a social network, interacted with social media advertising and made purchases through social media.  So why are we ignoring the leaders’ habits?

There are far greater consequences for those minorities left behind in studies like Pew’s latest.  Government and non-profit funding for social, health and economic programs use these studies to make grant decisions. While national organizations like Pew marginalize Asian-Americans in their studies, critical research is left to smaller, regional groups and universities that don’t have the same clout. If an audience isn’t counted, it doesn’t get any attention, funding or support for pressing issues. Consequently, myths about Asian-Americans as the “model minority” prevail.  In the U.S., the common perception holds that Asians are harder working, more educated, higher earning and more successful than other ethnic groups.

Stereotypes like this, however positive they may seem, are detrimental in that they gloss over the serious problems facing Asian-Americans.  Pew’s refusal to include Asians in their social media study creates an over-hyped distraction that diverts attention from the threats and problems facing Asian-Americans.  Every ethnic group has unique and inherent problems that should not be overlooked by false narratives.  For example, black Americans have diabetes at nearly twice the rate of whites and nearly half the Hispanic population considers access to affordable health care a “very serious” problem. The successful Asian stereotype also means less than 1-in-3 Asian-American children receive mental health care treatment when parents determine there’s a need, but fear the stigma attached to seeking treatment.

Are Asian-Americans perceived as non-existent, unimportant or maybe just honorary Caucasian? The problems facing researchers in counting smaller groups is understandably an inconvenience.  Asian-Americans are frequently undercounted because of linguistic and cultural barriers -- the result of grouping together dozens of peoples from diverse ancestries that sometimes share little more than a common region of the world. But the invisibility created by being left out also creates countless problems.  Health needs are not met.  Funds for social services are unfairly distributed. Politicians and policy makers ignore the problems they don’t even know exist.  Entrepreneurs, particularly social entrepreneurs, miss opportunities to generate business, jobs and tax revenues.

Studies that omit key groups are a waste of time and lack credibility because their conclusions are based on only part of the picture.  It seems to me, Pew should want to study the social media habits of those leading the digital revolution.

Julia Y. Huang, CEO of interTrend Communications - a national advertising agency connecting FORTUNE 500 companies with Asian-American audiences.

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